HFA, Fitness Technology Summit team up for 2027 Europe event

The Health & Fitness Association and the Fitness Technology Summit will combine their European events in London in May 2027 and add FTS-led education sessions to The HFA Show in Las Vegas. The partnership is designed to broaden industry connections and deepen programming on technology, data and innovation across the global fitness business.

Why it matters: - The partnership links two established fitness industry events and expands the audience for discussions on technology, business growth and member experience. - The move gives European operators, suppliers, investors and associations a larger shared forum in 2027. - The deal also brings technology-focused programming to The HFA Show, one of the industry's major U.S. gatherings.

What happened: - The Health & Fitness Association and the Fitness Technology Summit, presented by AltaDX, announced a strategic partnership on Oct. 19, 2026. - The European events will combine into The Fitness Technology Summit: European Congress in Partnership with HFA. - The combined event is scheduled for May 25–26, 2027, in London. - The partnership was announced during The Fitness Technology Summit 2026 at the Gaylord National Resort & Convention Center in National Harbor, Maryland. - The HFA Show 2027 is set for March 10–12 at Mandalay Bay in Las Vegas. - FTS will curate three education sessions at The HFA Show 2027.

The details: - The 2027 European event combines HFA’s European Congress with the Fitness Technology Summit’s European event. - The Fitness Technology Summit’s European edition is run by AltaDX and LeisureLabs. - AltaDX brings technology and AI expertise to the partnership. - LeisureLabs brings experience in the European fitness and leisure sector. - The programming in Las Vegas will examine how emerging technologies are changing fitness businesses and the member experience. - The sessions will focus on technology, data and innovation. - HFA said the partnership is meant to strengthen relationships and the industry's collective voice. - The 2027 European event builds on the 2026 Health & Fitness Association European Congress, which had ukactive as local partner and EVOLVE as local host. - The event is intended as a forum for associations and operators across Europe to share research, address challenges and work toward common goals. - Attendees will include industry associations, fitness operators, suppliers, technology providers, entrepreneurs and investors. - The event will cover emerging technologies, artificial intelligence, data-driven decision-making, member engagement and retention, and the role of fitness in health and wellness.

Between the lines: - The partnership signals that fitness-industry events are increasingly treating technology as a core business issue, not a side topic. - The combination of European platforms suggests both organizations want to consolidate audiences and raise the profile of their programming. - The added U.S. sessions give FTS a larger stage and extend its technology-first positioning to a broader global audience. - The focus on practical conversations reflects demand for guidance that operators can use immediately, not just trendspotting.

What's next: - Additional details about the 2027 European event and the FTS-curated sessions at The HFA Show will be announced in the coming months. - HFA and FTS will use the partnership to connect more leaders across Europe and the broader global fitness market. - The events are expected to deepen coverage of technology, data and innovation as the industry plans for 2027 and beyond.

The bottom line: - HFA and FTS are joining forces to turn two separate European events into a larger shared platform and to bring more technology-focused education to a major U.S. trade show.