Fegmo, Sifter Solutions team up on health-focused shopping tools

Fegmo and Sifter Solutions said Sept. 16 they are partnering to bring dietary and wellness intelligence into retail product catalogs. The goal is to help grocery retailers create more accurate, scalable health and wellness shopping experiences across ecommerce and AI channels.

Why it matters: - Grocery retailers want to support health-conscious shopping, but the data behind dietary and wellness claims is often scattered across supplier feeds, labels, internal systems and manual attributes. - The partnership aims to turn that fragmented information into product experiences that are easier for shoppers to trust and use. - The combined capability is designed to support search, filtering, recommendations and product-detail pages tied to allergens, preferences and health goals.

What happened: - Fegmo Inc. and Sifter Solutions, Inc. announced a strategic partnership on Sept. 16 in San Francisco. - The companies said the collaboration combines Sifter's dietary and wellness intelligence with Fegmo's agentic catalog infrastructure. - The joint capability will be demonstrated at Groceryshop 2026 in Las Vegas, Sept. 22-24.

The details: - Sifter provides continuously maintained product intelligence across more than 130 dietary tags, ingredient information, allergen data and wellness-oriented product characteristics. - Fegmo uses a knowledge graph, catalog agents, governance workflows and enterprise integrations to connect that intelligence to retailer product catalogs and customer-facing commerce experiences. - The companies said the combined system can enrich enterprise catalogs with trusted dietary, allergen, ingredient and wellness intelligence. - The partnership is also meant to reduce the manual work needed to maintain health-related product attributes at catalog scale. - The companies said the workflow can govern, validate and distribute enriched content across ecommerce and emerging AI-shopping channels. - Fegmo said its AI agents transform incomplete and fragmented product data and media into governed, channel-ready product content. - Sifter said its engine matches grocery products against thousands of attributes including food allergens, ingredient exclusions and chronic conditions. - Sifter's platform is used by health plans, retailers, CPG brands and consumers across grocery access, nutrition education, outcomes tracking and SNAP waiver compliance. - Fegmo says its system helps retailers, marketplaces and consumer brands improve digital execution in minutes rather than weeks.

Between the lines: - The partnership reflects a broader shift in retail toward treating product content as infrastructure for both shoppers and AI agents. - The companies are pairing dietary intelligence with catalog operations, a combination that could matter as retailers push for more personalized and compliant shopping experiences. - The move also suggests retailers may need more automation to keep wellness data current across many products and channels.

What's next: - Attendees at Groceryshop 2026 will see how dietary and wellness intelligence can be embedded into enterprise catalog workflows. - Fegmo and Sifter Solutions are positioning the joint capability for broader use in ecommerce and emerging AI-shopping experiences. - More information is available on Fegmo's website and Sifter Solutions' website.