Audfly pitches directional audio as infrastructure for smart commercial spaces

At InfoComm 2026 in Las Vegas, Audfly is showing how directional audio can support retail, museums, transportation hubs and other multi-zone environments without adding ambient noise. The company says the technology is moving from a niche product to a core layer of smart commercial space design.

Why it matters: - Commercial spaces are packing in more digital signage, interactive screens and localized services. - Directional audio aims to deliver sound only where it is needed, which can improve engagement while limiting noise spill. - The shift matters for retailers, museums, airports, hospitals and public-service venues that need clearer communication in shared spaces.

What happened: - Audfly is демонstrating directional audio at InfoComm 2026 in Las Vegas. - The company is positioning directional sound as scalable acoustic infrastructure for commercial environments. - The company will show live demos at Booth C9870.

The details: - Audfly says directional audio is moving from a niche technology to a mainstream commercial solution. - The company is highlighting a market shaped by AI-powered customer engagement, digital signage growth, localized communication needs, smart public infrastructure and concerns about noise pollution. - The company says traditional audio systems were built for simpler, single-purpose spaces and struggle in multi-zone environments. - Focused sound speakers create localized listening zones that support multiple simultaneous experiences in the same room. - In retail, directional sound can let shoppers hear audio at a display without disturbing nearby customers. - Audfly’s Focusound Screen™ technology turns displays into localized audio delivery surfaces while maintaining visual performance. - Multiple displays can run different audio content at the same time without increasing overall ambient noise. - In museums, focused sound can create independent listening zones around exhibits. - In public spaces and transportation hubs, directional loudspeakers can deliver announcements to intended listeners while reducing unnecessary exposure for others nearby. - Audfly says this can improve intelligibility, reduce acoustic fatigue and improve visitor experience. - Audfly provides directional sound delivery, display-integrated audio and OEM acoustic components. - The company says those tools support system integrators and commercial customers building multi-zone audio environments. - Audfly says it holds more than 450 patents and has more than a decade of expertise in acoustic innovation. - The company says it serves customers across North America, Europe and Asia-Pacific. - Kevin Li, Audfly CEO, said organizations have long accepted a tradeoff between audio engagement and acoustic comfort. - Li said directional audio can help spaces communicate more effectively without becoming noisier. - Li said directional audio could become as fundamental to smart spaces as digital displays and wireless connectivity. - Visitors at Booth C9870 will see multi-zone directional sound, side-by-side comparisons with conventional audio, Focusound Screen integration and modular directional audio components for OEM and integrator use.

Between the lines: - Audfly is not just selling a product. It is arguing that sound should be treated as part of the infrastructure stack for smart environments. - The message fits a broader commercial shift toward personalized, contextual and location-aware experiences. - The comparison to digital displays and wireless connectivity suggests Audfly wants directional audio to be seen as a default design layer, not an add-on.

What’s next: - Audfly will use InfoComm 2026 to give integrators and commercial buyers a live look at its technology. - The company’s pitch is likely to focus on adoption in multi-zone spaces where conventional audio creates friction. - Broader uptake will depend on whether buyers view directional sound as a cost-effective way to improve communication without increasing noise.